We had to sell energy biscuits to a demographic that didn’t need them: kids. We had to convince parents that kids’ energy can be used for good rather than chaos, so we designed a playground that transformed physical energy into electrical energy.
We installed the equipment in Hospicio San Jose, the oldest orphanage in the Philippines, to help offset their electricity costs.
Here’s a case study board that I would redesign if I could.
🏆 Cannes Titanium Lion Nomination
Clio Gold for Engagement/Ambient
Spikes for Best Integration of Experiential and Best Use of Ambient Media