A brilliant name, if I may say so myself.
I was working for a small branding company when MyShelter Foundation approached us with the bottle bulb: a plastic soda bottle filled with water and a drop of bleach that refracted sunlight into homes that didn’t have access to electricity. It needed a catchy name.
I gave them the catchy name, and A Liter of Light is now A Very Big Deal—an international campaign for sustainability with over 350,000 lights installed across 15 countries, recognized by the UN, and catchily named.
Doesn’t this look like that Beach House album cover?